School Essay Essay Example for Free

School Essay Essay Thank you for your interest in these resources for teacher professional development. This document outlines the content Microsoft is making available to help support teacher professional development, specifically content to enable the delivery of hands-on, project-based learning workshops for K-12 teachers. This content resides in the Microsoft Partners in Learning Network http://us. partnersinlearningnetwork. com/, Microsoft’s free online community site within a new community called â€Å"Microsoft Teacher Professional Development† community. Here is a direct link to this community[-0]. Be sure to click Join Now on the right side to access the content as this will be the place for the latest updates and community-contributed best practices for training teachers. The workshop curriculum is designed and organized as hands-on, project-based learning activities that are designed to be delivered to by a teacher leader (i. e. , train the trainer). The workshops integrate Microsoft Office, Web 2. 0 tools and a number of free tools Microsoft provides to create and inspire teachers to develop student-centered activities that use technology in relevant and real-world ways in the classroom. All of the materials are provided for free to teachers and teacher leaders to use within their professional development practices within the schools and districts. Any of the content can be customized for use within your schools and districts. There is content to support four workshops designed for K-12 teachers in the four folders provided. Each workshop is designed to run about 3 hours. Each folder contains all of the digital assets you will need all you need to provide are the teachers! 🙂 This content was developed by Knowledge Network Solutions (KNS) in close collaboration with Microsoft. KNS is a dynamic group of ex-teachers who are experts at applying technology in effective and relevant ways in the classroom aligned to academic and technology standards. To help you navigate the workshop content, here are some tips tricks to sorting through the below resources and suggestions for use. There are 4 workshops, each with its own curriculum organized in these folders: 1. Tools for Engaging All Learners in the Classroom 2. Using Collaborative Tools in the Classroom 3. Effective Communication Tools for Teachers 4. Classroom Organization Tools for Teachers Each of the above workshops includes the following resources to support the workshop. The below table provides an overview of the resources for each workshop and suggestions for how these can be used. Resource|Description|Tips for Use| Workshop Overview| §1-2 page summary of the workshop, including learning objectives and intended outcomes for teachers and students  §Detailed overview of the Microsoft products used in each workshop| §Familiarize yourself with the overall objectives of the workshop  §Use to provide an overview to teachers who will attend the workshop  §Use to promote the workshop| Narrated PowerPoint Presentations| §Expert audio-narrated PowerPoint presentations produced by the creators of the workshop curriculum  §Labeled as Mod 1, Mod 2†¦ each workshop has 4 narrated presentations  §For each module there is a presentation that provides:1. Workshop Overview2. Workshop Learning Objectives3. Workshop Preparation Guidance4. Tips Tricks for Delivering a Successful Workshop| §Intended to be used by those planning to deliver a workshop to help them prepare| Participant Manuals| §For each workshop there is a detailed manual to print and provide for each workshop participant  §The manuals provide step-by-step instructions for each project-based learning activity  §The manuals also include tips for how to apply projects across the curriculum| §Print and provide to each workshop attendee.  §Use to gain an in-depth understanding of  the detailed projects and technologies used in each workshop| Workshop Software Set-up spec| §Listing of the necessary hardware and software needed to run the workshop| §Understand the software necessary to complete the activities  §It is important that participants create a free Windows Live ID prior to attending a workshop, as this account will gain them access to a number of Web 2. 0 tools used in the workshop | Presenter PPT Intro| §Presentations for anyone to use (and customize) to support their delivery of the workshop| §Use as a baseline to guide the workshop  §Teacher leaders can customize and develop their own presentations using these as a jumpstart | Participant Sample Files| §Sample files used by the workshop participants to complete the in-workshop activities  §Files include ppts, video, audio, images, and sample data| §Files should be pre-installed on all workshop PCs| We hope that you find these materials useful to engage other teachers and enable them to use technology in successful and innovative ways in the classroom that makes sense in their curriculum and within the learning goals in their classrooms. For more information and resources for training teachers visit www. microsoft. com/teachers[-1] and follow us on Twitter @TeachTec[-2] or on TeachTec Facebook[-3] to stay current on the latest resources, lesson plans and how-to information for using technology in the classroom. Thank you, The Microsoft Education Team [-0] http://us. partnersinlearningnetwork. com/Communities/188ba58f3dd74938bdc0e94c9b196d59/Pages/default. aspx [-1] http://www. microsoft. com/teachers [-2] http://twitter. com/home [-3] http://www. facebook. com/pages/Microsoft-TeachTec/62084237239? ref=ts.

Analysis of Arby’s Sports Illustrated Advertisement Essay -- Sexual Im

Sexual imagery has been used in advertising for a long time with a great deal of success. With the ever-increasing difficulty of advertisers to gain the attention of the media consumer, the use of both effective and ineffective sexual imagery has flourished in recent years. Some products such as perfume and clothing are relatively easy to sell with sexual imagery. Companies selling products such as fast food, however, must be more creative with their use of sexual imagery. Arby’s Roast Beef Restaurant took such a creative approach with its full-page advertisement in the 2009 Sports Illustrated Swimsuit Issue. The ad featured two of Arby’s soon-to-be released Roastburger sandwiches covered by a model’s crossed arms. The burgers were positioned side-by-side in the upper third of the ad, with the model’s arms crossed at the wrists at about the center of the ad. The model’s hands were positioned in such a way that they covered a majority of the two burgers, but left some of the top and bottom of each burger visible. The model’s arms extended out of the print area of the ad and no other part of the model’s body was visible. In the lower quarter of the ad was a bright red text box that extended from the left edge of the ad across to the Arby’s logo at the right edge of the ad. The minimal amount of white text in the box contained the headline, â€Å"We’re about to reveal something you’ll really drool over,† (Rovell, 2009). The remaining copy text acknowledged that Arby’s was teasing the viewer with a glimps e of the burgers, but that the viewer would have to wait until it was released in March 2009 (Rovell, 2009) to see the whole thing. Although anything but a cursory glance at the ad shows nothing more than a pair of... ...eef Restaurant: http://www.arbys.com/about/values.php CNBC. (2010, January 28). The Business Behind the SI Swimsuit Issue. Retrieved January 31, 2010, from CNBC: http://www.cnbc.com/id/34828908?slide=2 Echo Media. (2005). Sports Illustrated Magazine. Retrieved January 28, 2010, from Echo Media: http://www.echo-media.com/mediadetail.asp?IDNumber=4489 Henthorne, T. L., & LaTour, M. S. (1995). A Model to Explore the Ethics of Erotic Stimuli in Print Advertising. Retrieved January 30, 2010, from Research Library: http://www.springerlink.com/index/10.1007/BF00871984 Rovell, D. (2009, February 11). Arby's Scores In Swimsuit Issue. Retrieved January 30, 2010 from CNBC: http://www.cnbc.com/id/29139052 Sports Illustrated. (2007). MRI National Spring 2007 Fact Sheet. Retrieved January 30, 2007 from Sports Illustrated: http://sportsillustrated.cnn.com/adinfo/si/mri2007.html

Mavesa

| Mavesa`s Nelly Brand  : Pricing to Gain Market Control | 19/03/2013 | Mavesa’s Nelly Brand: Pricing to Gain Market Control Problem statement The year is 1999 and Jose Luis Paez, the category manager for Marvesa mayonnaise is contemplating whether he should use a new pricing strategy that cuts the price of their product due to Venezuela’s current economic conditions and increasing competition in the segment.As this new strategy aims at gaining market share the possibility of negatively impacting profits in the foreseeable future is also an issue. Therefore, is this the best strategy Marvesa should use in order to alleviate the problem? SWOT MAVESA STRENGTHS| WEAKNESSES| Traded on the NYSE; * Extensive product portfolio; * Management talent; * Market share leader in most of its categories despite multinationals; * Strong recent growth; * Geographic expansion through exports, acquisitions or mergers; * Owns 60% of industrial segment (restaurants); * Good national distr ibution network; * Flexible and responsive to changing market conditions; * Lowest cost producer of the low cost segment;| * Contracting mayonnaise sales within Marvesa; * Nelly has minimal brand loyalty and brand image; * In category where low price is a primary criterion, Nelly`s price are not among the lowest; * Do not have the appropriate sales force; * High overhead costs;| OPPORTUNITIES| THREATS| Salad dressing segment growth; * Growth in the industrial segment; * Improve channels to increase shares in medium and small stores; * Flexi-pack; * Huge growth in the household segment;| * Changing competitive environment becoming more saturated, volatile economic environment; * Recession in Venezuela; * Kraft is launching mayonnaise; * Shift in lower priced brands due to economic downturn; * De-evaluation of the bolivar; * Competition: Albeca and Kraft; * Economy brands expected to represent 34% * Mature mayonnaise market; * Decline in the premium market;| Options: Option #1: Implem ent the aggressive new price strategy. Focus on targeting the economy household segment. PROS| CONS| Nelly created this segment; * Nelly`s taste attributes; * Huge growth predicted to continue; * Nelly occupied approximately 48% of the market;| * Primary criterion is low price; * Only 15% of the market by volume; * Albeca; * Entry of Kraft; * Little brand loyalty in this segment;| Option #2: Implement the aggressive new price strategy. Focus on targeting industrial segment. PROS| CONS| * 23% of the market by volume; * One customer account signifies a lot of sales; * 16% growth in the last year; * Mavesa has 60% share of the market; * | * Competition based mainly on price; * Price wars between competitors; * Low profitability;| Option #3: Maintain current prices. Focus on targeting the premium household segment. PROS| CONS| 85% of the market by volume; * Decline in the volume over the past 2 years; * Quality is the key buying criterion; * Customers are loyal to the brand;| * Recessio n in Venezuela; * Nelly`s cost-cutting innovations make it less relevant for this segment; * Kraft mayonnaise is perceived as the one with the highest quality;| Decision Matrix: | Profitability| Growth Potential| Brand image| Sales Efforts| | Option 1| 4| 4| 2| 2| 3. 0| Option 2| 2| 4| 3| 3| 3. 0| Option 3| 2| 1| 4| 3| 2. 5| Recommendation: Nelly should implement its new aggressive pricing strategy. As the decision matrix shows it, they should leverage the reduction in cost production to increase their market shares both in the economy household segment and in the industrial segment. Low-costsNelly is the lowest cost producer in the low-cost segment which leaves some margin for cost reduction. The main threat about it is the overhead costs that Nelly has to pay for sales force and management regarding the company`s size in comparison to its competitors. It is assumed that cost-cutting innovations such as the flexi-pack and the reduction of oil in the production of mayonnaise will co mpensate for those costs. It also has to be precarious and not set is price to low or too high. Protection of the shares in the Premium market Nelly should make clear differentiation between the salad dressing targeting economy segment and mayonnaise targeting the premium segment.The company wants to implement cost-cutting innovations to gain more share in the economy segment, but it do not want to lose its shares in the premium market. By offering two products, one marketed as mayonnaise for the premium market and one marketed as salad dressing for the economy market, Nelly could increase its shares while gaining more shares. Distribution Channels and Sales Force Investment will have to be made in order to either hire more trained sales force to get access to more medium to small-sized stores or increase wholesalers and distributors additional margin on volume discounts. By increasing wholesalers and distributors` margins on volume discounts, it could become and incentive to push s ales.Nevertheless, since the difference in the level of distribution between stores attended indirectly and directly by Nelly`s sales force is important, hiring new sales force would be the most recommend strategy. Industrial Even if this segment has low profitability because of the price wars, Nelly could take advantage of the cost-cutting innovations made in production and packaging. In this segment, one customer account represents huge sales. Mavesa already has 60% of the market shares while its major competitor owns 30% of the shares. With its new low cost, it could at least gain the remaining 10% of the shares that is split among small regional competitors who would probably not be able to follow the price reduction. Mavesa | Mavesa`s Nelly Brand  : Pricing to Gain Market Control | 19/03/2013 | Mavesa’s Nelly Brand: Pricing to Gain Market Control Problem statement The year is 1999 and Jose Luis Paez, the category manager for Marvesa mayonnaise is contemplating whether he should use a new pricing strategy that cuts the price of their product due to Venezuela’s current economic conditions and increasing competition in the segment.As this new strategy aims at gaining market share the possibility of negatively impacting profits in the foreseeable future is also an issue. Therefore, is this the best strategy Marvesa should use in order to alleviate the problem? SWOT MAVESA STRENGTHS| WEAKNESSES| Traded on the NYSE; * Extensive product portfolio; * Management talent; * Market share leader in most of its categories despite multinationals; * Strong recent growth; * Geographic expansion through exports, acquisitions or mergers; * Owns 60% of industrial segment (restaurants); * Good national distr ibution network; * Flexible and responsive to changing market conditions; * Lowest cost producer of the low cost segment;| * Contracting mayonnaise sales within Marvesa; * Nelly has minimal brand loyalty and brand image; * In category where low price is a primary criterion, Nelly`s price are not among the lowest; * Do not have the appropriate sales force; * High overhead costs;| OPPORTUNITIES| THREATS| Salad dressing segment growth; * Growth in the industrial segment; * Improve channels to increase shares in medium and small stores; * Flexi-pack; * Huge growth in the household segment;| * Changing competitive environment becoming more saturated, volatile economic environment; * Recession in Venezuela; * Kraft is launching mayonnaise; * Shift in lower priced brands due to economic downturn; * De-evaluation of the bolivar; * Competition: Albeca and Kraft; * Economy brands expected to represent 34% * Mature mayonnaise market; * Decline in the premium market;| Options: Option #1: Implem ent the aggressive new price strategy. Focus on targeting the economy household segment. PROS| CONS| Nelly created this segment; * Nelly`s taste attributes; * Huge growth predicted to continue; * Nelly occupied approximately 48% of the market;| * Primary criterion is low price; * Only 15% of the market by volume; * Albeca; * Entry of Kraft; * Little brand loyalty in this segment;| Option #2: Implement the aggressive new price strategy. Focus on targeting industrial segment. PROS| CONS| * 23% of the market by volume; * One customer account signifies a lot of sales; * 16% growth in the last year; * Mavesa has 60% share of the market; * | * Competition based mainly on price; * Price wars between competitors; * Low profitability;| Option #3: Maintain current prices. Focus on targeting the premium household segment. PROS| CONS| 85% of the market by volume; * Decline in the volume over the past 2 years; * Quality is the key buying criterion; * Customers are loyal to the brand;| * Recessio n in Venezuela; * Nelly`s cost-cutting innovations make it less relevant for this segment; * Kraft mayonnaise is perceived as the one with the highest quality;| Decision Matrix: | Profitability| Growth Potential| Brand image| Sales Efforts| | Option 1| 4| 4| 2| 2| 3. 0| Option 2| 2| 4| 3| 3| 3. 0| Option 3| 2| 1| 4| 3| 2. 5| Recommendation: Nelly should implement its new aggressive pricing strategy. As the decision matrix shows it, they should leverage the reduction in cost production to increase their market shares both in the economy household segment and in the industrial segment. Low-costsNelly is the lowest cost producer in the low-cost segment which leaves some margin for cost reduction. The main threat about it is the overhead costs that Nelly has to pay for sales force and management regarding the company`s size in comparison to its competitors. It is assumed that cost-cutting innovations such as the flexi-pack and the reduction of oil in the production of mayonnaise will co mpensate for those costs. It also has to be precarious and not set is price to low or too high. Protection of the shares in the Premium market Nelly should make clear differentiation between the salad dressing targeting economy segment and mayonnaise targeting the premium segment.The company wants to implement cost-cutting innovations to gain more share in the economy segment, but it do not want to lose its shares in the premium market. By offering two products, one marketed as mayonnaise for the premium market and one marketed as salad dressing for the economy market, Nelly could increase its shares while gaining more shares. Distribution Channels and Sales Force Investment will have to be made in order to either hire more trained sales force to get access to more medium to small-sized stores or increase wholesalers and distributors additional margin on volume discounts. By increasing wholesalers and distributors` margins on volume discounts, it could become and incentive to push s ales.Nevertheless, since the difference in the level of distribution between stores attended indirectly and directly by Nelly`s sales force is important, hiring new sales force would be the most recommend strategy. Industrial Even if this segment has low profitability because of the price wars, Nelly could take advantage of the cost-cutting innovations made in production and packaging. In this segment, one customer account represents huge sales. Mavesa already has 60% of the market shares while its major competitor owns 30% of the shares. With its new low cost, it could at least gain the remaining 10% of the shares that is split among small regional competitors who would probably not be able to follow the price reduction.

Wag the Dog - 958 Words

Although the movie Wag the Dog is a comedy about a completly fake war, written and produced by a top Hollywood producer and a presidential Mr. Fix-It in order to take the focus off of a presidential sex scandel 11 days before the election, it does have a serious message to impart - Dont believe everything you see on TV. Sure, parents tell their kids that the man on TV isnt really dead, its all fake, and we all know that movies and sitcoms and dramas arent real, theyre written and acted. But we believe the shows not labelled fiction. We watch documentries and biographies and absorb the information as the truth. When we watch the news at 6:00 pm every evening, and read the paper over coffee and breakfast, we believe everything†¦show more content†¦Would Clinton have been so quick to make that decision if not for the scandel? For that matter was the situation in Iraq even real? Like in the movie, there were a great many details told to us that made the situation very rea l.... Of course, in real life there were many other sources other than the US from which information came to us, which is something the conspiracy in Wag The Dog lacked, although Im sure something could have been thought of. It is obvious to me, and watching this movie has served to reinforce this, that there is a fine line between Hollywood creation and the news we take for granted as truth. Throughout the times, there have always been theories of conspiracies . Even in a democratic society, we are all oppressed in certain ways. We have given up a portion of our freedom for a larger freedom, but those who we elect to serve us, serve themselves far more. Trusting a politician is a running joke, and yet we trust them with our very lives and livelihood. We are in danger of being manipulated so much that maybe we will never know half of what is going on around us, much less all of it. Watching this movie, a comedy, evoking many laughs such as when the opposition catches on to the hoax and publicly announces that the war is over, without the permission of the wars creators, was also a sobering experience on another level. It really makes one think Could that really happen? This is justShow MoreRelatedEssay on Wag the Dog1203 Words   |  5 PagesWag the Dog In today’s dynamic world we rely on different sources of information using varieties of information technologies. We depend on the various mass media for information about events in and outside of the United States. This information influences, and often shapes the view of our country and the world, and helps us determine the position on issues that affect us. The media indeed shapes our reality. Media is and will always be the conductor between a government and the people theyRead More Wag The Dog Essay939 Words   |  4 Pages Although the movie Wag the Dog is a comedy about a completly fake war, written and produced by a top Hollywood producer and a presidential Mr. Fix-It in order to take the focus off of a presidential sex scandel 11 days before the election, it does have a serious message to impart - Dont believe everything you see on TV. Sure, parents tell their kids that the man on TV isnt really dead, its all fake, and we all know that movies and sitcoms and dramas arent real, theyre written and acted. ButRead MoreEssay on Wag The Dog862 Words   |  4 Pages Wag The Dog nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;The movie starts with the President hit with the claim he had sexual relations with a firefly girl during a tour of the white house, and all this happens two weeks before the election. Im not sure if this movie was actually based upon the Lewinsky scandal that our current president is facing, but it seems this movie came at the right time. The story is similar, as far as the sex charges, and a war to cover it up. ClintonRead MoreMovie Analysis : The Dog1346 Words   |  6 PagesThe 1997 Barry Levinson’s film Wag the Dog narrates its viewers a story about the successful rescue of the US President’s reputation that has been stained substantially. The President was involved in a sexual scandal eleven days before the election, according to the film’s plot. In order for him to be re-elected for the second term, extreme measures were taken by a Hollywood film producer Stanley Motss (Dustin Hoffman) and consultant Conrad Bean (Robert De Niro) t o raise the ratings of the actingRead MoreConflicts That Arise from Particular Ways of Seeing the World Are Made Evident Through the Shaping of Texts-Barry Levinson’s Film â€Å"Wag the Dog† and Michael Moore’s Documentary â€Å"Fahrenheit 9/11†1039 Words   |  5 Pagesmade evident through the shaping of texts. In Barry Levinson’s film â€Å"Wag the Dog† and Michael Moore’s documentary â€Å"Fahrenheit 9/11†, it is clear that the perspectives in which the audience views the world create particular conflicts. In both texts, the conflicting perspectives arise from the way the naà ¯ve public views the world and the way that the government and media view the world through their particular agendas. In â€Å"Wag the Dog†, the plot relies on the alleged sexual impropriety of the presidentRead MoreBeneful Commercial analysis Essay561 Words   |  3 Pages A strong healthy dog is pulling a wagon of a pretty bag of dog food that looks healthy and tasty. The dog food sets perfect and looks great in the wagon. The little puppy is pulling this big wagon of dog food up a steep winding road, to show his strength from eating Beneful dog food. The wagon with the dog food in it says â€Å"Incerdibites Bring out the incredible in your small dog. The advertisers attended audience is anyone who owns a small dog. The ad also says â€Å"it’s not the size of your tail it’sRead MoreThe Art of Persuassion Essay1470 Words   |  6 Pagesthe members of the documentary, other than to see what the directors wanted us to see. We didn’t see the downtime of the camp or the normal things the kids took part in, we only saw the footage that would evoke a certain emotion in us. The movie Wag the Dog was perhaps the greatest example of both framing and reframing that we observed in class. The whole movie was a lesson in framing and reframing and how quickly adjustments on the fly have to be made. The entire way in which the â€Å"war† is framed takesRead MorePet Wearables And Connected Device Technology1567 Words   |  7 Pagesdevices are then being modified to meet the needs of the regular pet dog owner. New devices for pet dogs cover everything from identification, tracking, vital sign monitoring, video cameras and environmental temperature fluctuations to algorithms that translate tail wags and eventually even brain waves into emotions that can be relayed to the owner. Our own smartphones allow most of these innovations to connect owners with their dogs’ wearables by the use of applications. As technology continues toRead MoreEssay Harper1467 Words   |  6 Pagesand understanding. â€Å"The Three Questions† by Leo Tolstoy also sho ws conflict between knowledge and understanding but in a different way than the blind men and the elephant does. â€Å"Education as Maturity† by H.A Overstreet shows the process. Finally Wag the Dog by Barry Levinson shows the dangers of critical thinking. In John Berger’s Ways of Seeing he offers the problem of people being subjective. Linda Elder’s argument supports John Berger’s statement. John Berger is saying people are subjective whenRead MorePersuasive Essay About Animals801 Words   |  4 Pageswatchful eye kept me out of danger more than once. She found and killed a rattlesnake in a pile of leaves my family had just raked up. Although Riki was occasionally irritable and reclusive, she taught me to respect animals since my beginning. My first dog, Jillian was an entirely new experience for my family and I. It was love at first sight. The first time we met, she ran up to my sister and I and gave us a sloppy kiss on our faces. Unlike Riki, Jillian wanted to be near us wherever we were. Her mother’s